Compelling Reasons to Champion Nashville's Hospitality Industry

Visitors to Nashville bring in over $3.2 Billion annually to the city in direct spending. As spending increases to $5 Billion in the next five years, your organization is poised to be a continued partner and leader in gaining recognition, role, and benefits.

The tourism and convention industry accounts for over 56,000 jobs in Nashville, second only to the healthcare sector. Your organization is already a part of an extremely vital part of the economy- your activity with the Nashville CVB helps gain a greater voice and strength for all of tourism and convention business for the area.

Over 10 million people visit Nashville each year. As part of the central economic engine of the city, your products and services are in the forefront of visitors and hospitality providers every day of the year either directly or indirectly.

The Nashville CVB markets Nashville at many major regional, national, and international trade shows on behalf of the community. Your organization and its programs, services, products, materials, images, and staff can be active partners in external marketing for Music City.

The Nashville CVB provides advertising, public relations, and promotions services for the city to market to tourists, tour operators, travel planners, and mass media. Approximately 85 journalists and media outlets visit Nashville each year through the CVB and even more are assisted with interviews, press kits, and photos. Your presence in the CVB community helps spread awareness and interest in many new, untapped areas and interests of the city for visitors to explore and enjoy.

Many major city events are coordinated through the Nashville CVB: the Music City July 4th celebration; Music City Jazz And More; and Awesome April; among others. Your involvement helps grow the event calendar and bring new benefits to you and the community.

Music City University is the Nashville CVB sponsored initiative to train and assist the hospitality community and all others in contact with visitors. Your involvement helps grow and strengthen this workforce effort for your organization and the entire city.

The Visitor Services department of the Nashville CVB is your conduit for visitors to learn about your organization. Every year, approximately 160,000 people make inquiries for Nashville information via mail or by toll-free calls to the CVB and another 600,000 unique visitors research information online at www.visitmusiccity.com. In one calendar year, over 175,000 visitor information packets are distributed, over 100,000 persons stop in at Visitor Centers for information, and over 16,000 Room Nights and Attraction Tickets are sold through the CVB. Every month, 125,000 loyal Nashville visitors receive the Harmony, an email newsletter with updates on the latest events in Music City.

Music City is a world renowned destination thanks to a city that believes in tourism. The CVB and its partners and leaders in the community together will grow the opportunities dramatically in coming years. Your involvement, your voice, your resources…..all are welcomed, useful, and needed for the whole community to thrive as Music City - the tourist city.

Business services of all types, from insurance and printing to linen services and equipment rental, can all benefit from supporting the economic impact of the Hospitality industry.

Join Now and Get Involved!